Overview

Nowadays, there is a strong trend towards digitalisation of companies and their processes. In this context, the fact that companies have access to a large amount of data is a great advantage that should be fully utilised, as it enables adequate decision-making processes that are in line with current trends in the maket. However, it is not enough just to have it available; this data must also be effectively analysed and exploited. In short, it is necessary to transform data into information that helps decision-making.

While companies can hire an analyst to understand the large volumes of data they collect, small companies often cannot afford to hire an analyst and must look for alternatives to exploit the data.